Terms & Policies

No information will be shared or sold to third parties for marketing purposes.

1. Introduction

Welcome to Dawn Pilates Studio ("we," "our," or "us"), proudly located in Chesapeake, Virginia. We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our studio, use our website, book sessions, or communicate with us in any capacity.

Please read this policy carefully. If you have any questions or concerns, please contact us using the details provided at the end of this document.

2. Information We Collect

We collect personal information that you voluntarily provide when you:

• Register for classes, private sessions, or membership

• Purchase products or services from our studio

• Complete a health intake or wellness questionnaire

• Subscribe to our newsletter or text message communications

• Contact us with questions, requests, or feedback

• Participate in studio events, challenges, or promotions

The types of information we may collect include:

• Name, email address, phone number, and mailing address

• Billing and payment information

• Health and wellness information relevant to safe Pilates instruction (e.g., injuries, physical limitations, or medical conditions)

• Text message opt-in consent and communication preferences

• Website usage data (e.g., IP address, browser type, pages visited, and referring URLs)

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and continuously improve our studio services and class offerings

• Schedule sessions and process bookings and registrations

• Process payments and issue receipts

• Send appointment reminders and important studio communications

• Deliver promotional content and updates you have specifically opted in to receive

• Send text messages where you have provided express written consent

• Respond to customer service and support inquiries

• Ensure the safety and wellbeing of our clients and instructors

• Fulfill our legal obligations under Virginia and applicable federal law

4. How We Handle Your Information

We do not sell your personal information. We work with trusted service providers who carry out specific functions on our behalf — such as payment processing, booking software, and email delivery platforms. These providers are authorized to use your information only to perform services for us and are required to uphold appropriate data security standards.

We may disclose your information when required by Virginia law, court order, or governmental authority, or when necessary to protect the rights, property, or safety of our business, clients, or others.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Text Messaging and Mobile Communications

If you opt in to receive text messages from Dawn Pilates Studio, the following terms apply:

• You are providing express written consent to receive text messages from us at the phone number you provide

• Messages may include appointment reminders, session updates, wellness tips, and promotional content you have elected to receive

• You may opt out at any time by replying STOP to any text message

• For assistance, reply HELP

• Message and data rates may apply

• Message frequency will vary based on your communication preferences

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services required to deliver those communications to you.

We do not use your mobile opt-in data or consent for any purpose other than delivering the communications you have consented to receive.

6. Health and Wellness Information

As a Pilates studio, we may collect basic health information — such as prior injuries, physical limitations, or relevant medical history — solely to ensure your safety and to provide instruction that is appropriate for your individual needs. This information is used exclusively by our instructors and staff for that purpose and is treated with the utmost care and confidentiality.

Under the VCDPA, health-related information may constitute sensitive personal data, and we handle it accordingly. We will not process this information for any purpose beyond what is necessary for your safe participation in our programs.

7. Data Minimization

In accordance with the VCDPA, we limit our collection of your personal data to what is adequate, relevant, and reasonably necessary for the purposes described in this policy. We do not collect personal data beyond what is needed to provide you with our services.

8. Email Communications

Any commercial emails we send will clearly identify themselves as such and will include a simple, clear option to unsubscribe from future communications. All opt-out requests are honored promptly and in full compliance with applicable federal law.

9. Data Security

We implement appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure payment processing, and access controls limited to authorized personnel only.

In the event of a security breach that affects your personal information, we will notify affected individuals in accordance with Virginia's data breach notification requirements under the Virginia Consumer Protection Act and applicable state law.

10. Data Retention

We retain your personal information for as long as is necessary to provide our services, fulfill the purposes described in this policy, and comply with our legal obligations under Virginia and federal law. When your information is no longer needed, we securely delete or anonymize it in accordance with our internal retention practices.

11. Cookies and Website Tracking

Our website may use cookies and similar tracking technologies to understand how visitors interact with our site and to improve your browsing experience. You may disable cookies through your browser settings; however, some features of our website may be affected as a result.

We do not use tracking technologies to build advertising profiles or engage in cross-site behavioral tracking.

12. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children under 13. Clients between the ages of 13 and 17 must have express parental or guardian consent to participate in our programs. An amendment to the VCDPA that strengthens protections for children's privacy entered into effect on January 1, 2025. We handle any personal data collected from known minors in full compliance with these enhanced protections. If you believe we have inadvertently collected information from a child, please contact us immediately.

13. Links to Other Websites

Our website may contain links to external websites for your convenience. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any external website you visit.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make updates, we will revise the "Last Updated" date at the top of this page. Your continued use of our services following any update constitutes your acceptance of the revised policy.

15. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us:

Dawn Pilates Studio
Email: info@dawnpilates.net
Address: 1400 Kempsville Road Ste 118 Chesapeake, VA 23320

We kindly ask that you arrive 5 to 10 minutes early for all group classes, private sessions, and workshops. Please note that if you arrive more than 5 minutes after the scheduled start time, the instructor reserves the right to deny entry, and you will still be charged for the session. This policy is in place for your safety and out of consideration for the instructor and fellow participants.
All cancellations must be made at least 12 hours before the scheduled start time. If a cancellation is not made within this window, your account will be charged with the paid credit for the class or service.
Dawn Pilates reserves the right to terminate or modify membership terms for repeated late cancellations, including transferring the member to a waitlist to allow members in good standing to take their place. Memberships are non-transferable and cannot be shared.
We encourage all members to cancel in a timely manner so that others on the waitlist have the opportunity to attend.

Failure to attend a booked class or session without prior cancellation will be treated as a no-show, and your account will be charged the paid credit for that class or service.

We understand that unexpected situations arise, however consistent no-shows impact our instructors and other members.